"Driven by a desire to touch people’s lives, I entered the design field to create interiors and products of superior quality," shares Mehmet Özdoğru, developing a furniture manufacturing company in Istanbul.
Design in Turkiye
Mehmet is the visionary behind a design philosophy rooted in elevating standards. I have met with Mehmet in 2023 in Istanbul while I was looking for the manufacture to produce items from my furniture collection. I was impressed by the quality and represented design visiting the showroom Sella Arte.
Sella Arte Design, acquired in the furniture industry since 1982 established as a continuation of the experience, an Istanbul-based manufacturing and it is an architectural studio. World-class products and professional signing successful projects in many different countries with project teams
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Today, Turkish brands are on the move, aiming to conquer the Western and American markets! Many people in London, Dubai, and New York already know about the brand PARLA, and now other brands are emerging too. The economic situation makes importing goods into Turkey quite expensive. As for exports, it comes with its own set of challenges. When dealing with organizational clients, logistics and related processes are relatively straightforward. However, for private customers, they might have to handle customs clearance themselves or rely on specialized companies to take care of it. It's a dynamic market, Turkish brands provide delivery globally.
There is the production of millions of goods, and you can find fantastic partners for manufacturing and sourcing in Turkey. The field of material processing is evolving dynamically too! For instance, my good friends at Studio Blai create functional panels from recycled plastic. It's truly inspiring to see how the industry is embracing sustainability and innovation!
Family business
Technology opens new perspectives
With a background in Management Information Systems and experience in Business Intelligence for non-profits, Mehmet's professional journey uniquely blends technical acumen with a commitment to social impact. Mehmet proudly states, highlighting the competitive edge, maneuverability, that sets his company apart. Maneuverability is the distinctive trait, allowing dynamic adaptation to the industry's evolving demands.
"Inspired by my father, his values guide my journey in an ever-evolving design landscape," Mehmet notes, emphasizing the enduring influence of familial inspiration.
Mehmet emphasizes the consideration of lifestyle, needs, and preferences of the users, in addition to the influence of light and architectural features when selecting furniture, accessories, and decor for a space. The Sella stores and environments adorned with Sella products showcase a commitment to spaciousness, dynamism, quality, and aesthetics, indicating careful attention to these crucial elements. Sella, guided by a design thinking approach, underscores the significance of envisioning designs for the future. Recognizing that such a vision can only be realized through the fusion of technology, quality, experience, keen observation, and aesthetic sensibility, Sella is committed to this holistic approach. The Sella collections, crafted in accordance with these principles that define Sella's design philosophy, consistently maintain their dynamic essence with meticulous attention to detail across every period.
"The key to our success lies in excellent communication and understanding our customers' needs," Mehmet emphasizes, underscoring the importance of harmonious collaboration in design.
Looking ahead, Mehmet envisions a future where the integration of Artificial Intelligence shapes unique, boundary-pushing products, revealing his dream of embracing cutting-edge technologies. While presently not incorporating innovations, Mehmet remains open to future possibilities, maintaining a flexible approach to evolving design trends and technologies.mentum diam in, scelerisque lacus. Curabitur in posuere lacus.
The furniture market in Turkiye is dramatically competitive.
"Distinguishing ourselves by offering the same quality at a more competitive price, we aim to make design excellence accessible," Mehmet remarks, outlining the competitive strategy against notable rivals such as Lazzoni and Norde.
Mehmet shares, indicating a forward-looking perspective by the contribution which aligns with industry standards and future plans involve introducing innovative approaches to redefine the design landscape.
Creative business is challenging
Mehmet acknowledges, recognizing the industry's collective struggle "Recruiting high-quality staff demanded relentless effort and dedication.”
Mehmet has established stability in his design trajectory, focusing on consistent growth and success. Peering into the future, Mehmet envisions a design landscape in 2050 that "echoes timeless values – a commitment to quality, innovation, and a lasting impact on people's lives," encapsulating the essence of his enduring dreams in design.
Production is one of the most important things in design. It's crucial to be on-site, but it’s impossible to stay all the time at the manufactory. That is why designers need strong responsible partners in production and Sella Arte is a good one!